top of page
Picture of a report on a computer screen with tracked changes
Picture of box files filled with documents and reports

Ruthless Research

Picture of a questionnaire and pen
Picture of a book with post-it notes marking pages
Picture of notes on a white board

Ruth's professional credentials

Ruth's Career


  • Sole trader: Ruthless Research (2010-Present)

  • Head of Research: Scottish Development Centre for Mental Health (2008–2010)

  • Research Consultant: TNS System Three (2006–2008)

  • Research Manager: The Audience Business (2004–2006)

  • Research Executive: Test Research (IpsosMORI), London (2002–2004)


Ruth's Education


  • University of Edinburgh: MA (Hons) Sociology (2:1)

  • Edinburgh Napier University: BA Business and Enterprise (Distinction and class medal)

  • Diploma of the Market Research Society


Ruth's professional membership


  • Certified member of the Market Research Society since 2006


Ruth's awards


  • Scotland finalist in the FSB Awards 2023, for the category of Freelancer of the year #FSBawards

  • Awarded outstanding contribution to arts and health inequalities research by Royal Society for Public Health, 2010.  

  • Shortlisted for Research newcomer of the year at the Research Awards, 2006.


bottom of page