Areas of interest

I have a personal and professional interest in encouraging
evidence-based decision making in organisations that
benefit the community.

My varied career has enabled me to explore my areas of
interest. Through personal preference I have found myself
electing to manage projects for a wide range of public and
voluntary sector organisations on many different subjects.
Whilst working for The Audience Business, I concentrated on
research for arts and cultural organisations, and at Scottish
Development Centre for Mental Health I focused on research around mental health and wellbeing. I have also undertaken research on behalf of the Scottish and UK Government into social issues including the flu jab, terrorism, food labeling, consumer rights, the Honours system, tax, broadcasting and the Child Protection Line.

Through this work, I have gained expertise in a number of areas:
Public health and health improvementMental health and wellbeingThe arts and cultureAudience developmentInequalitiesSocial marketing

I have a particular interest in the role that the arts play in reducing inequalities, and believe strongly that everyone has a cultural entitlement to access to high quality arts and cultural resources no matter what their individual circumstances. I received an award for innovative and outstanding contributions to the field of arts and health inequalities (research) by the Royal College for Public Health, 2010 for my work around mental health and the arts.